NORAM Marketing Lead, Business Messaging
Description
Meta is seeking a senior Regional Marketing Lead to drive enterprise field marketing and partner marketing programs for WhatsApp Business Platform and Business AI across North America. In this role, you will own the NORAM regional marketing strategy, building and executing programs that accelerate enterprise pipeline, enable partner growth, and establish WhatsApp as the enterprise messaging platform of choice in the US market. You will partner closely with product, partnerships, and sales teams to turn regional market opportunity into measurable revenue outcomes.
Responsibilities
Develop and execute regional marketing programs for NORAM, tailored to enterprise accounts across key verticals including Retail/Ecomm, Travel, CPG, Tech, Logistics, Telco, and Entertainment Build and scale the NORAM partner marketing motion, including co-marketing programs with strategic alliance partners, partner enablement content, certification programs, and joint go-to-market activations Plan and deliver regional executive forums, workshops, and industry events that drive C-suite engagement and accelerate pipeline for priority accounts Drive integrated campaigns across digital, events, and content that generate qualified leads and contacts across enterprise buyer personas (IT, CRM, Customer Experience, Marketing) Define regional KPIs, track pipeline attribution, and ensure clear connective tissue between marketing programs and revenue outcomes through consistent measurement and reporting Partner with product, partnerships, sales, and global marketing programs to ensure regional programs align with company strategy while addressing NORAM-specific market dynamics Help establish Meta as an enterprise platform in the US market by building awareness, consideration, and confidence among enterprise buyers who may be less familiar with business messaging Present regional program strategies, pipeline results, and optimization recommendations to leadership through executive readouts and cross-functional forums
Qualifications
12+ years of progressive experience in B2B field marketing, partner marketing, or enterprise marketing Proven track record of building marketing programs that drive measurable pipeline and revenue outcomes Experience developing and scaling partner marketing programs, including co-marketing, partner enablement, and joint go-to-market motions Deep understanding of the enterprise sales cycle and the ability to tailor regional programs that accelerate deals across stages Experience planning and executing executive-level events and regional programs for enterprise audiences Strong project management skills, with the ability to manage multiple concurrent programs across verticals, partners, and cross-functional teams Comfort with ambiguity and emerging markets; ability to define strategy where no established playbook exists Experience with pipeline reporting, attribution models, and data-driven optimization to inform marketing strategy Bachelor's degree in Marketing, Business Administration, Communications, or a related field Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements) Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies Experience with account-based marketing (ABM) strategies Demonstrated ongoing AI skill development and ability to integrate AI tools into marketing workflows Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews) Familiarity with CRM systems (e.g., Salesforce) and marketing automation tools Experience working with technology partners (e.g., Salesforce, AWS, Twilio) Experience marketing enterprise SaaS, messaging, cloud, or platform businesses in the US market
Compensation: $152,000/year to $213,000/year + bonus + equity + benefits