Marketing Manager for Software-Defined Automation (f/m/d)

Siemens•Apply•Published 1 days ago•First seen 20 hours ago

Shape the future of industry with us!

Siemens Digital Industries (DI) is a leader in automation and digitalization, driving digital transformation in manufacturing industries. With our Digital Enterprise portfolio, we provide end-to-end solutions for integrating and digitalizing the entire value chain, helping customers increase productivity and flexibility. Software-Defined Automation (SDA) is a key concept that fundamentally changes how companies control and optimize their production processes.

We are looking for an experienced and dynamic individual who shares our vision and will help us make the benefits of SDA accessible to a broad audience.

This is your new role:

As a Marketing Manager for Software-Defined Automation (SDA), you will be one of the key stakeholders in bringing our innovative solutions to the market and further expanding our position as a technology leader. You will develop and implement Marketing strategies that inspire our target audiences and clearly communicate the value of SDA by also applying latest technologies such as AI-based prediction and LLM-powered assistants. You will work closely with Product Management, Sales, and external partners to ensure a coherent and impactful market presence.
Strategy Development: You will conceive and manage the general Marketing strategy for SDA in alignment with global and regional business objectives.
Creation of Marketing Collaterals: You will develop compelling Marketing materials (e.g. whitepapers, presentations, website content, social media posts) that present the complex technical aspects of SDA in an understandable and engaging way.
Campaign Management and Demand Generation: You will plan and execute integrated Marketing and Reputation Campaigns across various channels to generate growth and increase brand awareness together with respective Marketing functions.
Performance & KPI Management: You measure and optimize campaigns based on KPIs such as MQLs, MIOV, campaign ROI, and Sales Enablement usage.
Market and Competitor Analysis: You will continuously monitor the market, identify trends, and competitor activities to optimally align our Marketing efforts.
Event Management: You will support the planning and execution of trade fairs, conferences, and webinars to ensure a successful go to market and to showcase our SDA solutions.
Sales Support: You will create tools and materials that help our Sales team to successfully sell SDA solutions.

This is what characterizes you:

Experience matters: You have professional experience in Marketing, ideally in a B2B environment and/or in the software, automation, or industrial sector.
Technical Expertise: You have a strong interest in and understanding of complex technical topics, especially in the area of automation and digitalization. Knowledge in core technologies like Industrial Edge, Virtual PLCs, and IT/OT Integration are a significant plus!
Strategic Thinking: You are capable of developing and implementing Marketing strategies that contribute to business goals.
Communication Skills: Excellent written and verbal communication skills in English are a given for you. Additional languages are a plus.
Creativity & Initiative: You are full of ideas and drive projects independently.
Team Player: You have extensive experience in collaboration with interdisciplinary and multinational teams covering different functions, e.g. Sales, Product Management, Marketing Execution.
Academic Background: You hold a Bachelor’s or Master’s degree in Marketing, Communication, Engineering, IT, Computer Sciences or a related field.

This is what we offer you:

Scope for Design: The opportunity to actively shape a pioneering topic and contribute your ideas.
Exciting Projects: Work on innovative solutions that will shape the industrial world of tomorrow.
Development Opportunities: Comprehensive training and development programs that advance you both professionally and personally.
Flexible Working: Flexible working hours and hybrid work model, allowing you to work from home up to half your week, with contributions towards home office expenses.
Inspiring team: An open corporate culture where collaboration and mutual support are highly valued.
Attractive Compensation: A competitive salary package and at least CZK 34,000 to personalize your benefits from categories like
Finance: contributions towards pension, life insurance, and/or long-term investment products (DIP), plus an Employee Stock Ownership Plan
Wellbeing: Cafeteria system, e-meal vouchers or company canteen, company nursery (Prague and Ostrava), and exclusive employee offers/discounts
Health: Discounted MultiSport card, and access to premium healthcare and crisis support (e.g. psychological counseling)

Ready for your next challenge?

If you recognize yourself in this description and want to help shape the future of Software-Defined Automation at Siemens, we look forward to receiving your application!

Siemens is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

We are committed to forming a team that represents a variety of backgrounds, perspectives, and skills. This is how we work best. Problem solvers and entrepreneurs are highly welcome.

Make your mark in our exciting world at Siemens and learn more: www.siemens.com