Malaysia Consumer 4P Manager
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Description and Requirements
Role Summary:
Responsible for driving country-level product performance by leading demand generation, forecasting, and commercialization strategies for consumer product portfolio. Works cross-functionally with Sales and Regional Product teams to maximize market share, revenue, and profitability
Key Responsibilities:
- Partner with country Sales and Regional Product Management teams to grow revenue, margin, and market share
- Develop and execute demand generation programs aligned to quarterly and annual business targets
- Monitor sell-out performance (weekly/monthly/quarterly) and implement corrective actions to achieve targets
- Contribute to business planning cycles through analysis of units, product mix, pricing (AUR), revenue, and margin
- Own country-level demand forecasting in collaboration with Sales and Regional PM teams
- Analyze competitor offerings (specifications, pricing, promotions) to define product positioning and go-to-market strategies
- Engage with customers and sales teams to identify needs and recommend competitive product solutions
Skills & Experience:
Must-have:
- Strong product lifecycle management knowledge, including product launch planning
- Experience in demand generation, pricing strategy, and promotional program execution
- Strong analytical skills (forecasting, financial performance, sell-out analysis)
- Understanding of consumer buying behavior and technology trends (PC and 3C products)
- Ability to collaborate and influence cross-functional stakeholders
Good-to-have:
- Experience working in consumer electronics or IT hardware industry
- Exposure to competitive benchmarking and market intelligence tools
- Experience working with regional/global teams
Behavioral Skills:
- Strong results orientation and accountability
- Effective communication and stakeholder management
- Strong attention to detail
- Collaborative mindset with focus on win-win outcomes