Live-streaming Demo Creator & Trainer

Summary

We are seeking a Product Demo Creator & Trainer to design and deliver best-in-class product demonstrations for Apple’s Douyin livestreams. This hybrid role blends creativity and training, ensuring hosts not only have polished, ready-to-use demos but also the confidence and skills to present them naturally, in a way that resonates with audiences on China’s leading short video and livestreaming platform.

Description

Demo Design: Create clear, compelling product demonstrations that showcase Apple’s innovations, ecosystem benefits, and real-world use cases.

Training & Coaching: Prepare hosts to present with confidence—providing demo run-throughs, speaking tips, and delivery guidance tailored to Apple’s tone of voice and Douyin’s fast-paced environment.

Content Adaptation: Localize demos for Douyin’s audience, incorporating cultural relevance, consumer habits, and interactive elements (e.g., live chat prompts, call-and-response).

On-Air Support: Act as a behind-the-scenes partner during livestream rehearsals and live broadcasts, helping troubleshoot and fine-tune demo flow.

Collaboration: Partner with Script Writers, RCC moderators, Creative, Device Management and Production teams to ensure demos align seamlessly with the narrative and campaign objectives.

Performance Improvement: Gather feedback from hosts, audience data, and livestream performance to continuously refine demo approaches and host delivery.

Minimum Qualifications

• Skilled communicator who can simplify complex features into engaging, audience-friendly narratives.
• Experience coaching presenters, trainers, or influencers to improve delivery, flow, and confidence.
• Collaborative mindset, comfortable working cross-functionally under tight timelines.
• Bilingual proficiency in Mandarin and English.

Preferred Qualifications

• Strong background in product demos, training, or customer-facing storytelling—ideally within consumer tech, retail, or media.
• Familiarity with livestreaming and short-form video formats, especially Douyin.