Director, Marketing Services Strategy
About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.
Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.
Visa will accept applications for this role until at least 08-17-2026Job Description
Visa is seeking a Director, Marketing Services to lead the development and strategy of integrated marketing strategies that drive business growth, financial performance, and client success across the region. This Director-level role is ideal for a highly collaborative, entrepreneurial and commercially oriented leader with strong financial acumen, proven ability to manage revenue pipeline, and experience translating business performance into clear executive narratives, QBR materials, and cross-functional updates.
You will act as a strategic partner to internal teams and clients, blending creativity with analytical and financial rigor to deliver measurable business outcomes. This is a unique opportunity to shape how modern marketing services are built, positioned, measured, and scaled—combining strategy, data, performance marketing, emerging technologies, disciplined pipeline governance, and strong cross‑functional collaboration with Finance, commercial teams, and other functions.
Essential Functions:
- Identify and develop commercial marketing opportunities across multiple client segments and new verticals, leveraging customer listening, pipeline insights, regional feedback, and evolving marketing trends to drive revenue growth.
- Own pipeline governance and performance management across priority opportunities, ensuring visibility into deal stages, conversion risks, revenue outlook, and actions required to close gaps against targets.
- Support the development of QBR, AOP, and executive business review materials by synthesizing pipeline, revenue, margin, risks, opportunities, and key business drivers into clear, leadership-ready presentations.
- Partner closely with Finance, Business Planning, Sales, Product, and regional stakeholders to report performance, align forecasts, explain variances, and support investment and resource prioritization decisions.
- Design, package, and commercialize marketing solutions—from strategy to execution
- Partner closely with teams to support client conversations, pitch development, value propositions, and go-to-market strategies that position Visa Marketing Services as a growth driver.
- Lead high-impact strategic initiatives to accelerate Marketing Services growth, with a focus on priority areas such as AI in Marketing, scalable Marketing Strategy solutions, and the development of innovative and trend-driven capabilities aligned to client needs.
- Think beyond traditional marketing approaches—challenging the status quo and testing new ideas, channels, and technologies, including AI-powered tools, automation, and data-driven personalization.
- Translate consumer insights, data, and marketing trends into actionable, differentiated programs that deliver measurable business outcomes and ROI for clients.
- Collaborate with leadership teams to identify whitespace opportunities, build business cases, and develop new commercially viable marketing capabilities that advance our service offerings and drive growth to Marketing Services and our clients.
- Oversee creative and media agency partners, including brief development, Statements of Work, budgets, performance measurement, and optimization aligned to commercial objectives.
- Operate with a high degree of ownership, independence and accountability, demonstrating an entrepreneurial, bringing initiative, ambition and a sales-oriented mindset focused on building, testing, scaling, and monetizing solutions.
- Contribute to the strategic planning and commercial roadmap that positions Visa Marketing Services as the partner of choice for clients across priority industries and verticals.
Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.
Qualifications
Basic Qualifications:
- 10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD
Preferred Qualifications
12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD
- Demonstrated strategic vision and creative thinking, with a track record of challenging the status quo and driving innovation and transformation in complex, ambiguous environments.
- Proven ability to launch and drive adoption of new marketing offerings or initiatives across large, matrixed organizations.
- Financial acumen is required, including comfort with revenue, pipeline, margin, OPEX, forecasting, business cases, ROI, risks and opportunities, and performance reporting to Finance and senior stakeholders.
- Strong analytical skills, including evaluating business opportunities, assessing ROI, and leveraging insights to inform decisions.
- Proven ability to influence and align diverse, cross‑functional stakeholders, including senior leadership.
- Experience managing complex, multi‑stakeholder projects in fast‑paced environments.
- Experience preparing QBR, AOP, or executive reporting materials, with the ability to translate financial and commercial performance into concise narratives, recommendations, and decision-ready presentations.
- Highly organized, action-oriented, and able to manage multiple complex projects with quick follow-through.
- Entrepreneurial mindset—proactive, self‑driven, comfortable with ambiguity, and motivated to build, test, learn, and scale.
- Curiosity about AI, innovation, and the future of marketing, with a willingness to experiment and continuously learn.
Information for US Applicants
Work Hours
Varies upon the needs of the department.
Travel Requirements
This position requires travel 5-10% of the time.
Mental/Physical Requirements
This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.
Visa is an EEO Employer
Qualified applicants will receive consideration for employment without regard to race, color religion, sex, national origin, sexual orientation, gender identity, disability or protect veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with the EEOC guidelines and applicable local law.