Creative — Editor & Motion Designer
Summary
Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.
The WW Apple Retail Engagement, Marketing & Merchandising (REMM) team defines, makes and delivers programs, campaigns, initiatives and experiences that help Apple Retail’s customers and teams discover, be inspired by, learn about and go further with Apple’s products and services, and does so in a manner that is true to our values.
Are you a multi skilled creative, editor, and motion designer? Do you thrive in a fast paced team setting and excel in a post production role?
We are looking for innovative video experts to be at the forefront of shaping our Retail content on digital platforms in China, turning concepts & ideas into tangible realities and exploring new technologies to create remarkable experiences for our customers and teams.
This role will be a part of the REMM Retail Content Studio in China, reporting to the Content Studio Lead, creating best-in-class content across the China and APAC region.
Description
A creative with deep expertise in post production craft who leads edit, design, and motion through collaboration across all stages of the creative and making process, from concept development, production, and final delivery.
You thrive creating short-form content, films, sizzles, campaign assets, and have extensive experience creating and optimizing content for social media.
You are very familiar working in quick-turn environments with tight schedules and are extremely savvy with the technical nuances of your craft, including implementing AI assisted workflows for different stages of the making process.
Responsibilities
- Collaborate, ideate, design, edit, and finish various types of content while working solo, with a lean crew, or guiding partners as part of the broader Studio team, depending on the brief.
- Respond to strategic and editorial briefs with original creative solutions through your role as a creative, designer, editor, and motion expert.
- Proactively partner with team to develop ideas into prototypes
- Iterate against feedback from creative peers, stakeholders, and Studio Lead to deliver finished work on tight, platform-driven timelines
- Partner with, guide work, and give direction to external creative agencies
- Stay closely connected to the business, the audience, and Apple Retail culture to identify and execute on content opportunities as they emerge.
- Absorb feedback, question assumptions, and articulate a clear point of view.
Minimum Qualifications
- 8+ years of experience creating social-first content, as an editor and motion designer
- Portfolio demonstrating strong principals of design, editing, animation, typography, and visual communication
- Examples of work showing evidence of having carried projects from concept through to finished, published work
- Experience creating natively for Chinese social and retail platforms (e.g., Douyin, WeChat Channels, Xiaohongshu)
- Fluency across industry standard creative tools and applications with comfort integrating AI-assisted workflows into a fast-moving production environment
- Proven ability to move fast, creating on short timelines while upholding Apple's craft standards
- Mandarin and English fluency, written and spoken
Preferred Qualifications
- Experience both working in house with a team, and creative agencies
- Ability to balancing strategic thinking with high-level craft
- Proven ability to translate complex messaging or concepts into clear, compelling work that resonates with audiences
- A relentless focus on the user, ensuring all creative decisions are guided by a deep understanding of their needs, desires, and aspirations
- A strong design aesthetic, reflected in a clear understanding of Apple's brand values and commitment to excellence