Creative Director, A/V - Apple TV Marketing
Summary
Apple is seeking an AV Creative Director (CD) to oversee Creative Advertising campaigns across Series, Film and Multi-Title creative for our Apple TV streaming service. This department conceptualizes and builds the A/V needs for Apple TV original content that will be distributed across a range of paid and owned media channels.
This role requires a strong talent for telling stories that drive fan engagement. The ideal candidate not only has the ability to develop a creative vision for a campaign, but to sell that vision cross-functionally and execute it in an impactful way that contributes to the larger campaign. They are a thought leader that seeks out innovative approaches and has a pulse on new and creative trends, and a creative sensibility that extends across content genres. They foster strong cross-functional internal and external relationships to build alignment and groundbreaking campaigns.
Description
Develop creatively innovative approaches/concepts that drive AV materials.
Work in partnership with Design, Strategy, Social, Operations and other cross-functional marketing leads to build breakthrough marketing campaigns.
Direct external agency partners and in house editorial teams to execute high quality A/V output.
Lead Junior Creative / Writer / Producer talent to develop strong creative approaches.
Create, delegate, and manage against schedules and budgets.
Present and articulate creative plans to Apple TV leadership, Apple cross-functional, and external partners.
Minimum Qualifications
- At least 10 years creative experience leading title and/or brand creative.
- Shown ability to build and direct high-quality A/V creative.
- Proficient in TV Streaming and Broadcast, Digital, and Social advertising formats and methodologies.
- Bachelors degree or equivalent experience.
Preferred Qualifications
- Develop and deliver creative solutions to an Apple standard.
- Collaborative and team-oriented approach with experience in a quick moving and cross-functional organization.
- International experience and/or experience working with global teams.
- Experience managing a high volume of creative and campaign types in parallel.