Campaign Analyst/Manager

About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Job Description

Role Summary:

As a Campaign Analyst, you will build, design and optimise the data-driven customer communication strategies across card portfolios ensuring accuracy, relevance, timeliness and effectiveness. You will apply analytical and technical capabilities to develop customer insights, behavioural triggers, and measurement frameworks that enable personalised, scalable and compliant communications across channels. Working within an agile squad you will work collaboratively with stakeholders to translate business and marketing requirements into technical solutions, while providing insight-led recommendations to improve campaign performance, customer engagement and overall portfolio outcomes.

Key Responsibilities:

In this role, you will:

• Design, build and execute data-driven customer communications using SQL/SAS and similar tools.
• Translate marketing and product requirements into technical campaign builds, segmentation logic and data structures.
• Consistently apply processes and quality assurance checks to ensure standardisation, data integrity and high accuracy of conversation outputs. 
• Conduct pre and post campaign analysis, identifying performance drivers, troubleshooting and recommending optimisation opportunities. 
• Develop and maintain analytical assets including dashboards, reporting frameworks and models to enhance campaign effectiveness.
• Identify the key drivers of campaign performance, engagement and conversion, and surface optimisation opportunities for messaging, channel mix, targeting and sequencing. 
• Embed data-driven decision making.
• Support team capability uplift through knowledge sharing and contribute to a positive team culture.

Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

Qualifications

Key Requirements:

The ideal candidate will possess the following:

• Strong experience in SQL/SAS for data analysis, campaign development and data manipulation.
• Proven ability to analyse large data sets, develop insights and build analytical models.
• Strong attention to detail, with a structured problem-solving approach and commitment to high quality outputs.
• Experience in data-driven marketing, CRM, or customer analytics, ideally within banking or financial services.
• Strong stakeholder management and communication skills, with ability to influence across teams.
• Ability to prioritise, manage multiple tasks, and deliver to deadlines in a fast-paced environment.
• Advanced skills in Excel and PowerPoint and the ability to effectively communicate insights clearly and effectively.

Visa is an EEO Employer

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.