Brand Partnerships Marketing Manager, Health and Home Marketing

The Platform and Devices Marketing team goal is to bring the best of Google's innovation from products and services to partnerships and brand experiences to even more people around the world. Our Health and Home team is a group of dedicated entrepreneurs who build brands that people love and trust, helping our users live healthier, longer lives while creating smart homes that proactively take care of the people inside them and the world around them. Our day-to-day work brings Google's AI leadership directly into consumers' daily routines through helpful, quiet technology that simplifies complex data and runs in the background.

As a Health and Home Brand Partnerships Marketing Manager, you will build and execute brand partnership marketing plans that live across products, integrated marketing and sales.

You will represent our brands with high-profile external partners from a variety of industries (sports, entertainment, wellness, interior design, consumer technology) and build products and experiences that bring to life the magic of our Health and Home brands for our audience. You will take initiative with the ability to thrive in ambiguity and operate in a fast paced, rapidly changing environment. You have an obsessive attention to detail and creative nuances. You are the ultimate multitasker, able to manage a large workload efficiently, while identifying opportunities to scale and streamline internal processes. You are resourceful and highly adept at working across teams to get things done.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $141000 - $205000 (USD) + 15% bonus target + equity + benefits

Learn more about benefits at Google.

Responsibilities

• Lead end-to-end brand partnership campaigns including joint product and co-marketing campaign development.
• Collaborate closely with partners in EMEA and APAC on local execution of a global brand partnership strategy.
• Collaborate with Business Development (BD), sales and first-party + third-party retail partners to develop integrated marketing programs that extend partnership impact and drive sales lift.
• Define and implement measurement strategies, utilizing brand lift surveys, social sentiment analysis, and performance data to create comprehensive wrap-up reports and inform future strategy.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• 6 years of experience in consumer marketing, communications, PR, or content development supporting brand campaigns, influencer marketing, or content partnerships.
• Experience with multi-channel partner marketing campaigns, program managing timelines and collaborating cross-functionally.
• Experience managing agency relationships.
  
• Experience managing cross-functional or cross-team projects.

Preferred qualifications:

• Experience leading brand partnerships from brief to production and post-campaign analysis.
• Experience utilizing market research and performance metrics to optimize campaign execution.
  
• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
• Consumer tech experience with strong understanding of product positioning.
• Ability to operate effectively in a fast-paced environment with minimal assistance.
• Demonstrated creative sensibility and passion for emerging technology trends.