Apple TV Brazil Social Media Lead

Summary

Imagine what you could do here. At Apple, new ideas have a way of becoming extraordinary products, services, and customer experiences very quickly. If you bring passion and dedication to your job, there's no telling what you could accomplish. Apple's employees are dedicated to making the best products on Earth, and to leaving the world better than we found it.

As part of the broader Apple TV marketing organization, our team builds big fandoms and love for our brand, titles, talent, and fans. We are looking for a Social Media Lead to own social strategy, creative, and creator work across our titles in Brazil and Latin America. This role requires staying close to the internet and popular culture, connecting the right talent to the right opportunity, and turning cultural moments into measurable impact.

Description

This role owns the Apple TV social presence in Brazil. The Social Media Lead will set goals, craft plans, and deliver creative in partnership with cross-functional marketing, PR, brand and title teams, leading always-on initiatives and campaigns from strategy through execution and reporting. The Social Media Lead will operate independently, provide direction to project teams and agency partners, and determine methods and procedures on the projects.

Responsibilities

• Own social goals, plans, and creative within a cross-functional title team and always-on strategy for the brand and platform.
• Lead campaign strategies across target audience, social creative, and owned and earned distribution, including paid opportunities.
• Own the full suite of content that supports a title across the social ecosystem for the duration of a campaign.
• Lead the strategy, hiring, execution, and reporting for creator work, including briefing, selecting, and managing creators.
• Work directly with talent and creators, presenting ideas clearly and adapting plans with partners.
• Manage the social campaign and creative strategy across internal and external creative partners and agencies.
• Use internal and external social analytics to inform strategy and iterate on creative.
• Develop and report against key performance indicators and success metrics to drive the business.
• Work with marketing teams across the business to integrate social media into all marketing efforts.
• Partner with distribution partners' social teams and social platforms' content teams to align on shared priorities.
• Lead communication with international marketing and PR leads on social strategy and best practices.
• Ensure brand consistency across messaging and creative, monitor competitor activity, and maintain brand safety.
• Coordinate with central Apple Marketing and Communications teams to align with company-wide practices and policies.

Minimum Qualifications

• 9+ years of experience leading multi-platform social and content marketing campaigns with measurable reach and engagement.
• Experience managing social media campaigns end-to-end, including publishing, writing, and content creation.
• Experience managing creator content in a brand or agency setting, and working directly with talent and creators.
• Experience in the entertainment industry and/or highly consumer-centric brands with results in the social space.
• Experience applying social media best practices and running multi-channel distribution across platforms.
• Experience communicating strategy and creative to cross-functional partners and leadership.
• Fluency in both Portuguese and English.
• Occasional domestic and international travel required.

Preferred Qualifications

• Deep knowledge of the social platforms and creator landscape in Brazil, including the key players and how to match talent to opportunity.
• Experience using social analytics and publishing tools to inform strategy.
• Experience using data and audience insights to develop content that drives conversation.
• Spanish proficiency.
• Experience prioritizing and moving large volumes of work in a fast-paced, changing environment.
• Experience building strong relationships and working across a highly matrixed organization.
• Experience leading cross-functional work and taking accountability without direct authority.
• Experience mentoring peers and fostering an inclusive, collaborative team culture.