Analista de Trade Marketing – Varejo Nacional
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Description and Requirements
About the Role
We are looking for a professional to join Lenovo Brazil’s Consumer Marketing team and lead Trade Marketing strategy and execution across our key national retail accounts, translating brand and business priorities into initiatives that drive sell-out, visibility, and a stronger consumer experience.
Key Responsibilities
Develop and execute joint plans with key national accounts, integrating promotional calendars, product launches, campaigns, cooperative media, and activations across retailers’ physical stores and digital channels.
Ensure executional excellence for the Lenovo brand by coordinating materials, agencies, vendors, promoters, and partners, while monitoring stores, competitors, and improvement opportunities.
Monitor sell-out, performance indicators, and return on investment, translating data into recommendations and managing the budget for assigned accounts.
Ensure governance and compliance, including documentation and proof of execution for alliance investments from partners such as Microsoft, Intel, and AMD, in collaboration with Sales, Product, Finance, Procurement, Legal, and Alliances.
Role Scope
Responsibility for key national retail accounts across partners’ physical stores and digital environments.
Management of Lenovo’s own Lenovo.com channel is not part of the role’s scope.
Qualifications
Bachelor’s degree in Marketing, Advertising, Business Administration, Communications, or a related field.
Experience in Trade Marketing, Channel Marketing, Shopper Marketing, or managing major retail accounts.
Analytical, organized, and results-oriented profile, with strong Excel and PowerPoint skills and the ability to manage projects and budgets.
Strong communication and stakeholder-management skills, with availability for store visits, events, and travel; English proficiency is considered a plus.
Preferred Qualifications
Experience in technology, consumer electronics, consumer goods, or telecommunications.
Experience with major national retailers, marketplaces, retail media, and digital retail activations.
Knowledge of BI tools, sell-out platforms, and campaign measurement.
Experience with cooperative funds, MDF, co-marketing, or alliance investments.
Core Competencies
Strong focus on business results, sell-out, and executional excellence.
Consumer-centric mindset and understanding of the shopper journey.
Ability to collaborate with and influence cross-functional stakeholders.
Proactivity, autonomy, attention to detail, and commitment to governance.