数字营销-AI营销专家

Why Work at Lenovo

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Description and Requirements

一、岗位核心定位

推动AI技术与数字营销融合落地，制定AI驱动的数字营销策略，搭建完善AI营销体系，提升营销效率、降低成本，助力业务增长。

二、岗位职责

1、制定AI驱动的数字营销策略，明确应用场景与落地路径，牵头推动执行并优化调整。

2、选型、部署AI营销工具矩阵，开展团队工具培训，解决应用中的各类难题。

3、将AI技术融入内容生成、广告投放、用户运营等全链路，提升精准度与转化率。

4、AI营销数据监测体系的完善与不断迭代，复盘效果、拆解数据，输出优化建议并落地。

5、跟踪行业前沿，落地AI营销创新项目，搭建企业AI营销方法论与知识库。

6、协同跨部门推进AI营销项目，配合业务达成核心目标。

三、岗位要求

1、精通数字营销全流程，熟练使用主流AI营销工具（内容生成、投放优化等），能独立策划执行AI营销项目。

2、数据敏感度高，具备较强的数据建模能，通过数据优化营销动作。

3、具备较强的策略思维、执行力与沟通协调能力，学习能力强，有创新意识。

4、本科及以上学历，5年+数字营销经验，1-2年及以上AI营销专项经验，有相关落地案例者优先。