Agency Marketing Manager

Description

Meta is seeking an experienced Agency Marketing Manager to build audience-centric marketing plans and drive go-to-market efforts for our agency partners. In this role, you will develop and execute agency-focused marketing strategies that drive adoption of Meta's ad products, deepen agency relationships, and accelerate revenue growth. You will serve as a strategic bridge between Meta's marketing, sales, and product teams and the agency ecosystem, translating Meta's advertising capabilities into compelling narratives and go-to-market programs that resonate with agency teams and leadership.

Responsibilities

Develop and execute integrated marketing strategies targeting advertising agencies to drive adoption of Meta's advertising platform and products Collaborate with sales, product marketing, and insights teams to translate Meta advertising platform capabilities into agency-relevant narratives, toolkits, and enablement materials Define measurable goals and key performance metrics for agency marketing programs, partnering with data science teams to track impact and optimize performance Develop and drive the scaled marketing strategy for agencies to deploy always-on, data-driven campaigns that grow product adoption and agency sentiment Leverage customer segmentation to advise cross-functional teams on building key messaging and narratives Leverage internal and external research to make data-driven decisions and optimizations Create systems for marketing efforts and drive operational excellence and rigor Be up-to-date on industry trends, leveraging AI and the competitive landscape to identify new opportunities for growth

Qualifications

10+ years of experience in marketing, with a focus on B2B marketing, advertising platform marketing, or agency-side media and marketing strategies Experience developing and executing go-to-market programs for advertising agencies or within the agency ecosystem Experience using data and performance metrics to evaluate marketing program effectiveness and inform strategic decisions Experience influencing and aligning cross-functional stakeholders, including sales and product teams, around shared marketing strategies and priorities Experience communicating complex advertising platform concepts and marketing strategies to diverse audiences, including agency leadership and executive stakeholders Experience working with or for advertising agencies Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies Familiarity with Meta's advertising products, including campaign measurement methodologies, audience targeting capabilities, and creative best practices Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements) Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews) Experience leveraging AI tools to streamline marketing workflows, accelerate content development, or generate audience and performance insights

Compensation: $152,000/year to $213,000/year + bonus + equity + benefits