Senior ISV Marketing Manager, APJ Partner Marketing
Amazon Web Services•Published 1 days ago•First seen 2 hours ago
Amazon Internet Services Pvt. Ltd. (AISPL), an Indian company, is the local seller for Amazon Web Services (AWS) in India. AISPL is seeking an experienced Partner Marketing Manager to develop and build awareness, create demand and drive revenue with a select group of strategic partners in India.
In this role, you will work with a select group of ISV strategic partners to help the partners develop and deliver demand generation activities that enable partners to acquire new customers, retain and grow existing customers and deliver growth in revenue from AWS services. You will act as the primary marketing contact for these strategic partner(s), working extensively with stakeholders within the partner organization, AWS Partners and Sales units.
The ideal candidate will have creative marketing ideas; combined with extensive analytic and data-driven customer demand generation experience. Candidate will possess a business background, comfortable with executive engagement and able to communicate (written and oral) to both technical and non-technical audiences. You should be detail-oriented and organized, capable of handling multiple projects at once, and comfortable dealing with ambiguity and rapidly changing priorities. You will work closely with the partners and the partner sales team to identify specific customer segments and industry verticals to market to with a compelling joint value proposition for using AWS. A solid understanding of cloud architecture and the cloud landscape are critical to this role.
Key job responsibilities
- Creating and executing partner marketing strategies and plans for partner, in collaboration with Partner Managers/Business leaders with the goal of maximizing AWS revenue through these partners and to achieve revenue targets.
- Understanding processes and methodologies (funnel, BANT qualification etc.,) is one of the key requirements of the role.
- Understanding of the operational aspects of marketing, including strategic marketing plan development, management of marketing budget(s), creation of collaterals including joint content, customer references.
- Implementing methods to track and evaluate the impact of partner marketing funding on our business and reporting the results. This includes driving lead management, ROI analysis and reporting of both partner and AWS driven marketing activity.
- Incorporating AWS solutions within the partners go-to-market model; integrating AWS products and services within the partners solutions
- Facilitating partner development and marketing enablement initiatives that accelerate the partner’s ability to effectively position and sell AWS solutions (integrated campaign development and deployment, lunch and learns, webcasts, partner communications, road shows, partner sales success stories, battle cards, etc.). Achieving marketing readiness is a key deliverable of this role.
- Coordinating regional within Field Marketing teams to scale field/channel marketing efforts through joint engagements with select partner(s).
In this role, you will work with a select group of ISV strategic partners to help the partners develop and deliver demand generation activities that enable partners to acquire new customers, retain and grow existing customers and deliver growth in revenue from AWS services. You will act as the primary marketing contact for these strategic partner(s), working extensively with stakeholders within the partner organization, AWS Partners and Sales units.
The ideal candidate will have creative marketing ideas; combined with extensive analytic and data-driven customer demand generation experience. Candidate will possess a business background, comfortable with executive engagement and able to communicate (written and oral) to both technical and non-technical audiences. You should be detail-oriented and organized, capable of handling multiple projects at once, and comfortable dealing with ambiguity and rapidly changing priorities. You will work closely with the partners and the partner sales team to identify specific customer segments and industry verticals to market to with a compelling joint value proposition for using AWS. A solid understanding of cloud architecture and the cloud landscape are critical to this role.
Key job responsibilities
- Creating and executing partner marketing strategies and plans for partner, in collaboration with Partner Managers/Business leaders with the goal of maximizing AWS revenue through these partners and to achieve revenue targets.
- Understanding processes and methodologies (funnel, BANT qualification etc.,) is one of the key requirements of the role.
- Understanding of the operational aspects of marketing, including strategic marketing plan development, management of marketing budget(s), creation of collaterals including joint content, customer references.
- Implementing methods to track and evaluate the impact of partner marketing funding on our business and reporting the results. This includes driving lead management, ROI analysis and reporting of both partner and AWS driven marketing activity.
- Incorporating AWS solutions within the partners go-to-market model; integrating AWS products and services within the partners solutions
- Facilitating partner development and marketing enablement initiatives that accelerate the partner’s ability to effectively position and sell AWS solutions (integrated campaign development and deployment, lunch and learns, webcasts, partner communications, road shows, partner sales success stories, battle cards, etc.). Achieving marketing readiness is a key deliverable of this role.
- Coordinating regional within Field Marketing teams to scale field/channel marketing efforts through joint engagements with select partner(s).
Basic Qualifications
- 6+ years of professional non-internship marketing experience
- 7+ years of developing and managing acquisition marketing or channel programs experience
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
- Experience using data and metrics to drive improvements - including using Excel or Tableau (data manipulation, macros, charts and pivot tables)
Preferred Qualifications
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint