Senior Associate, Strategic Insights

Google•Apply•Published 20 hours ago•First seen 20 hours ago

Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.

In this role, you will serve as a thought partner to sales teams through data-driven storytelling and insights for client growth and relationship outcomes. You will join a fluid cross-vertical team that has a front-row seat for the digital transformation underway across the advertisers in Canada. You will have the opportunity to develop client-centered stories built with insights to position Google as a thought leader. You will also oversee the development of quality, custom research in order to uncover ideas that position Google’s product offerings and drive business strategies.

Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.

Responsibilities

Position Google as a thought leader and present engaging narratives for clients.
Lead development of vertical narratives that enable success for the team in priority areas.
Lead consumer-focused primary research programs to unlock new growth opportunities for the vertical.
Advocate storytelling principles and visualization, enabling the vertical to elevate their customer conversations. Have knowledge and utilization of Google-only insight tools to shape engaged narratives for clients.
Collaborate with the peers, account teams and leads of Industry to shape an insights calendar, prioritize client opportunities and deliver goals.

Minimum qualifications:

Bachelor's degree or equivalent practical experience.
3 years of experience in digital marketing, marketing research, analytics and consulting.

Preferred qualifications:

Experience analyzing data sets, and managing first and third-party research and tools.
Experience working cross-functionally to influence priorities and experience in one of the following categories: Consumer Packaged Goods (CPG), Retail, Automotive, Financial Services, Travel/Tourism.
Experience with hypothesis-driven thinking to shape engaged presentations to executive level audiences along with excellent communication and storytelling skills and the ability to translate ideas into stories.
Knowledge of digital marketing and Google products.
Excellent project management and organizational skills.