Product Marketing Lead, Terminal
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
About the team
Our Product Marketing team’s mission is to generate customer insights that inform Stripe’s product strategy, and lead go-to-market for our suite of products. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Partnerships, Demand Generation and Campaigns to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch. We also drive both self-serve and sales-sold marketing efforts.
We are looking for an experienced product marketing leader for our in-person payments product, Stripe Terminal. As PMM Lead, you will be a key member of the Terminal leadership team and fully own end-to-end product marketing for the entire product area. You’ll be responsible for helping shape our product roadmap, developing our go-to-market strategy, owning product-level messaging and positioning, and driving sales-led and self-serve growth. You will engage teams across product, sales, campaigns, partnerships, and demand generation to increase overall awareness, pipeline, and revenue for Stripe Terminal across Stripe’s prospects and existing customer base.
What you’ll do
- Develop and help execute Stripe Terminal’s global go-to-market strategy
- Synthesize deep audience, market, and competitive insights to inform our product and hardware roadmaps
- Develop compelling and differentiated product positioning and messaging
- Equip GTM and partner marketing teams with knowledge and content to sell and market Terminal effectively
- Craft keynote presentations, breakout sessions, and live booth experiences to showcase the breath and benefits of Terminal’s offerings
- Identify new growth opportunities using customer insights, sales data, and market trends, and lead cross-functional teams to successfully execute those growth levers
Who you are
- Be a storyteller. You have deep empathy for users and are able to adapt how you communicate to best reach and engage your audience and differentiate Stripe. You have excellent verbal and written communication skills
- Lead with data. You like working with data and insights and pair that with your passion for users to generate balanced and thoughtful points of view for how to take our products to market
- Keep things organized. You are able to manage highly interdependent, complex projects and keep various workstreams on track. You are able to manage highly interdependent, complex projects and keep various work streams on track
- Be ambitious. You are eager to make an impact at Stripe. You thrive in a fast-moving, dynamic, hyper-growth environment and are able to operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right
- Act as a team player. Product Marketers collaborate across the Marketing team and with basically every team at Stripe. You are able to work with a range of disciplines to execute on your work
Minimum requirements
We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply.
- 10+ years of product marketing experience
- Exceptional cross-functional leadership and ability to influence across all levels and functions, from senior leadership to project teams.
- High comfort toggling between big-picture strategy and detailed execution, with a strong bias to action
- Excellent communication and presentation abilities, with a proven track record explaining technical concepts in ways that technical and non-technical audiences can understand
- Proven ability to partner with Sales