Product Marketing Manager, Global Apps Marketing

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

As a Product Marketing Manager, you will guide product positioning and growth marketing for the Apps portfolio, owning the life-cycle from strategic conception to global scale. You will define the narrative, mobilize creative partners, and engineer testing frameworks to drive product perception and adoption.

As a strategic thought leader, you will orchestrate multi-channel go-to-market (GTM) campaigns, translating complex data into actionable insights. You will be a problem-solver who grows in a cross-functional ecosystem, bridging the gap between product innovation and market success to deliver measurable business impact.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $114,000-$163,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Architect the product positioning, narrative, and engaged differentiation for the suite of Apps products.
• Build and scale global multi-channel campaigns, managing creative agencies to develop high-impact assets that promote feature adoption.
• Apply growth marketing principles to design comprehensive testing plans and experiments that drive user acquisition.
• Track campaign performance data to measure success, optimize active programs, and inform future product strategies.
• Serve as a subject matter expert, aligning stakeholders across the organization to achieve portfolio perception and adoption goals.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• 4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).

• Experience managing cross-functional or cross-team projects.

Preferred qualifications:

• Ability to structure and articulate program value to executive stakeholders.
• Ability to influence across organizational levels and departments.
• Ability to translate research and data insights into strategic marketing value.
• Ability to coordinate multiple complex workstreams.
• Excellent project management, communication and investigative skills.