Director - eBay Live- Category Expansion
At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.
Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.
Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.
About the team and role:
eBay Live is a new way to sell on eBay, enabling real-time interaction between buyers and sellers through live video. Through consistent, engaging live streams, sellers build trust, expand their customer base, and grow repeat business. eBay Live blends commerce and entertainment to create differentiated, high-trust shopping experiences at scale.
We are seeking a Director- Category Expansion and scaling to build and scale eBay Live’s newest and fastest-growing categories—everything outside of Fashion and Collectibles. This role is responsible for defining eBay Live’s right-to-win across emerging verticals, setting category strategy, and leading cross-functional execution to deliver meaningful GMV and revenue growth.
This is a highly visible, GM-style leadership role with end-to-end accountability across supply, demand, content, trust, and product innovation.
To learn more, visit: https://www.ebay.com/ebaylive/
What you will accomplish:
Own Category P&L & Business Outcomes
Deliver ambitious GMV and revenue targets across assigned eBay Live categories
Act as General Manager for your categories, with accountability for both topline and bottom-line performance
Own budget management, including seller incentives, marketing, and programming investments to maximize ROI
Define & Execute Category Strategy
Establish eBay Live’s right-to-win within each category, informed by market dynamics, seller economics, and buyer behavior
Determine what to prioritize, when, why, and how across supply growth, demand generation, content, trust, and product capabilities
Translate strategy into clear roadmaps and execution plans across teams
Drive Supply Growth & Seller Success
Define assortment strategy, including target buyer segments and inventory profiles
Set clear criteria for seller selection and onboarding using analytics, pattern recognition, and merchant intuition
Partner with Business Development to recruit, onboard, and scale high-potential sellers
Negotiate complex commercial agreements and incentive structures with sellers and vendors
Build Compelling Live Commerce Experiences
Lead the creation of entertaining, high-conversion live content tailored to different shopping and entertainment “modes”
Develop and continuously refine run-of-show playbooks that push the boundaries of live shopping
Ensure programming quality, trust, and differentiation that sets eBay Live apart in the market
Lead at Scale, Cross-Functionally
Lead a diverse cross-functional group including Business Development, onboarding, account management, programming, operations, and product partners
Drive execution with the rigor of an operator and the adaptability of a startup founder
Build, hire, coach, and retain a high-performing direct team (5–10), including entrepreneurial category managers as new verticals are launched
Evolve org structure and team composition as categories scale and priorities shift
What You’ll Bring
BA/BS degree or equivalent; MBA strongly preferred
10+ years of relevant ecommerce, marketplace, or retail experience, including direct work with sellers and/or brands
Proven experience owning or influencing P&L, GMV, or revenue targets
Strong interest in, or experience with, live selling, video commerce, or creator-led marketplaces
Demonstrated success leading and developing teams with entrepreneurial DNA
Exceptional strategic and analytical skills, with the ability to use data to identify patterns, set direction, and iterate quickly
Strong cross-functional leadership, project management, and stakeholder engagement skills
Excellent written and verbal communication skills, with the ability to influence at all levels and build trusted seller relationships
Willingness to travel up to ~15% for seller meetings, industry events, and team offsites
The base pay range for this position is expected in the range below:
$162,800 - $244,000Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
If hired, employees will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.
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eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at talent@ebay.com. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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