Marketing Specialist, Paid Media, Global Partnerships

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

The Google Partners Sellside Monetization team's mission is to fund the world's information by enabling online publishers, app developers, and media buyers to grow their businesses using our portfolio of products (AdSense, AdMob, and Ad Manager). We provide innovative, industry-leading online advertising solutions for our partners, who represent the largest publishers and buyers.

As the Growth Marketing Specialist for AdMob, you will act as the strategic owner of the global paid media program, orchestrating a sophisticated, full-funnel investment strategy to drive self-serve acquisition and managed publisher activation.

In this cross-functional role, you will lead the 2026 paid media roadmap, balancing upper-funnel brand building (OTT, CTV, Display) with performance campaigns (Search, Social) excellence. Beyond strategy, you will own the program’s channel measurement infrastructure, forecasting, and experimentation frameworks, managing external agencies to execute while you drive the business impact, channel innovation, and stakeholder alignment required to meet business generation goals.

The US base salary range for this full-time position is $94,500-$135,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Define creative strategy and own the global media mix, forecasting, and budget allocation across surfaces to maximize Return On Investment (ROI).
• Manage brand measurement, attribution models, and the global testing roadmap to analyze performance and drive optimization.
• Serve as the strategic lead for external agencies and partner with regional leads to scale strategies for key growth markets.
• Bridge Sales and Marketing to ensure paid media campaigns support product launches and align with pipeline goals.
• Collaborate cross-functionally with Product, Legal, and Sales to drive performance marketing strategies and deliver customer insights.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 1 year of experience in B2B, direct response marketing, digital marketing, or marketing strategy.

Preferred qualifications:

• Experience managing significant media budgets and external agencies to drive measurable ROI and market to decision-makers.
• Experience in data analysis, statistical methods, and A/B testing to interpret data and drive actionable strategies.
• Knowledge of performance marketing, measurement, KPIs, and paid media activation.
• Knowledge of the programmatic ecosystem, including ad exchanges, SSPs, DSPs, and ad servers.
• Ability to manage engaging priorities and collaborate cross-functionally with technical and business stakeholders.
• Excellent communication skills to articulate complex concepts to different audiences.