Strategy Lead, YouTube Ads

Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.

As the YouTube Ads Strategy Lead, you will serve as the primary architect for YouTube’s product and business generation strategy in Brazil. Sitting at the intersection of Product and Sales, you function as a Product Lead within a commercial structure, driving the long-term roadmap for how YouTube competes for and wins advertising budgets.

Your strategy will be rooted in a deep, holistic understanding of the platform’s ecosystem—starting from user consumption behavior to inform monetization frameworks. You will be the go-to expert on the Brazilian media landscape, leveraging deep knowledge from traditional TV to social platforms dynamics to position YouTube as the premier choice for advertisers. You will translate complex internal data into actionable business intelligence, crafting the narratives that drive video products adoption and revenue growth.

Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.

Responsibilities

• Centralize YouTube’s business generation strategy in Brazil, acting as the bridge between local sales and global teams.
• Build a platform outlook based on user behavior, arming sales with data-driven narratives that connect consumption patterns to brand buying strategies.
• Co-lead the annual plan, prioritizing and communicating Brazil’s business requirements to global product and engineering stakeholders.
• Analyze data and market trends to identify opportunities, developing strategies to reach business goals.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• 7 years of experience in advertising sales, marketing, consulting, or media (e.g., search, social, mobile, display, and video media).
• 7 years of experience creating and presenting customer-facing materials (e.g., pitches, narratives, or one-sheets) for sales teams.
  
• 7 years of experience in consumer and market insights, media measurement, and privacy landscape.
• Ability to communicate in English and Portuguese fluently to engage with local stakeholders.

Preferred qualifications:

• 10 years of experience with social media insights data analytics.
• Experience in product Go-to-Market (GTM) or commercial strategy roles.
• Expertise in the Brazilian media market, including a sophisticated understanding of the TV ecosystem, viewership trends, and the competitive landscape of local broadcasters and streamers.