Senior UX Writer and Content Designer, Search Ads

As a UX writer, you are an advocate for Google design, shaping product experiences by creating useful, meaningful text that helps users complete tasks. You help set the vision for content and drive cohesive product narratives across multiple platforms and touch points. As a stellar writer, your portfolio of work demonstrates content that simplifies and beautifies the overall user experience. You work with people in a variety of UX design-related jobs including researchers, product managers, engineers, marketing and customer operations. Collaborating with each, you strive to establish cohesive language and a unified voice across products and platforms. You regularly use empathy, logic and data to inform content choices and recommendations that include the right words and sometimes complementary data and images.

Search Ads Experiences is hiring a content designer and writer to develop and execute content strategies for ad products on Search, as well as helping develop a content-driven AI-first design practice on the team .

In this role, you will partner closely with UX designers, researchers, product managers, engineers, and operations teams to develop strategic content direction for various mission-critical projects. You will also create high-impact deliverables that deliver in this direction to ensure high-quality content experiences for users.

Google Ads is helping power the open internet with the best technology that connects and creates value for people, publishers, advertisers, and Google. We’re made up of multiple teams, building Google’s Advertising products including search, display, shopping, travel and video advertising, as well as analytics. Our teams create trusted experiences between people and businesses with useful ads. We help grow businesses of all sizes from small businesses, to large brands, to YouTube creators, with effective advertiser tools that deliver measurable results. We also enable Google to engage with customers at scale.

The US base salary range for this full-time position is $138,000-$202,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Lead content design for key work streams; scope opportunities, set the plan, and deliver high-quality UX deliverables that shape product road maps and experiences.
• Influence UX and cross-functional partnerships to align stakeholder expectations, drive understanding and alignment, and advocate for user-focused content experiences.
• Define content and principles that guide and shape ads products and AI response strategies and experiences.
• Construct prompts for training Large Language Models (LLMs) and support evals for AI-driven products.
• Advocate for Product Excellence for all users, such as localization and accessibility.
  
  

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in UX writing, content design, technical writing, writing, editorial, marketing, or related, as well as leading content strategy projects.
• Experience on UX-focused product writing and shaping content for multi-disciplinary projects.
• Include a portfolio, website, or any other relevant link to your work in your resume (providing a viewable link or access instructions).

Preferred qualifications:

• 5 years of experience interacting with executive leadership.
• 5 years of writing, editorial, marketing, or UX writing experience in an agency setting.
• 3 years of experience working in a complex, cross-functional technology organization.
• Experience developing information architecture for complex documentation sets or product suites, including localization and accessibility best practices.
• Knowledge of online technology and related products, including web and mobile UI and tools.
• Knowledge of conversational AI, UX fundamentals, and established Human Computer Interaction (HCI) design methodologies.