Senior Product Manager, Search

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the Team

Millions of Roku users rely on the Roku Search experience every day to start their entertainment journey or identify new interests — because it’s fast, personalized, and delightfully relevant. Roku’s Search team is rapidly evolving its entertainment search capabilities, from harnessing the latest in Generative AI and ML to deliver hyper-relevant results, to a truly assistive, companion-like Search experience that’s omnipresent across the Roku ecosystem. This team boasts tenured, bright AI/ML talent at Roku, committed to shaping the future of how millions of people discover entertainment. The team is highly data-driven and focuses on continuously learning about our users and business through hundreds of consumer experiments each year.

About The Role

In this role, you’ll leverage your expertise in Search or related consumer product management domains to craft and execute a roadmap that helps viewers effortlessly find what they want — and discover what they didn’t know they’d love. As a key leader in this journey, you’ll be a force multiplier — balancing delightful user experiences with thoughtful monetization and subscription growth strategies. You’ll bring strong executional rigor, cross-functional collaboration, excellence in experimentation, and applied knowledge of AI/ML to create consumer features that drive measurable lifts in engagement, retention, and revenue. 

For California Only - The estimated annual salary for this position is between $204,000 - $303,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

 
What You’ll Be Doing

• Own the Search roadmap end-to-end: Lead the most widely used entertainment TV search experience in North America, defining and delivering a multi-year product vision
• Champion product craftsmanship: Identify pain points and opportunities across user experience (with UX and UXR) and business levers (with Strategy and Vertical teams)
• Collaborate seamlessly: Partner across technical, ads, design, business, and analytics functions to align goals, manage trade-offs, and communicate decisions effectively
• Prioritize with impact: Draw hard lines on priorities informed by industry trends, user insights, company strategy, and data — ensuring we deliver high-ROI features
• Be intensely data-driven: Analyze how new features and experiments affect engagement, monetization, and satisfaction; form strong, data-backed hypotheses for iteration
• Evangelize product requirements: Translate insights into clear, detailed PRDs and align cross-functional teams through Roku’s planning and execution cycles
• Monitor and optimize performance: Track consumer and business KPIs across Search dashboards; refine success criteria with analytics to ensure measurable outcomes
• Champion compliance and trust: Partner with Legal, Privacy, and Security teams to ensure our technologies meet all applicable standards
• Drive innovation through Gen-AI: Introduce next-generation capabilities that bring search and browse experiences closer together using LLMs and assistive intelligence
• Lead with influence: Partner with engineering managers to deliver high-quality products on time, balancing engagement and revenue goals
• Grow Search as a business: Cultivate partnerships and cross-functional relationships to uncover new growth opportunities and launch category-defining features
• Be a domain expert: Develop a deep understanding of content metadata, machine learning, and relevance algorithms — and how they translate into user value

We’re Excited If You Have

• 5+ years of product management experience in consumer search, discovery and personalization, video, or large-scale data-driven products
• Expertise in recommendation systems, content metadata, search technologies, ML/AI, and A/B experimentation at scale
• Exceptional communication skills — verbal, written, and visual — with the ability to engage senior product, business, and engineering leaders
• Proven success leading complex, ambiguous projects across global teams with multiple stakeholders
• A strong track record of driving measurable user engagement and monetization growth
• Bachelor’s degree required; advanced degree a plus

#LI-SSC

Our Hybrid Work Approach

Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

Accommodations

Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com.

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. 

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. 

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.

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