Marketing Manager - Wallet, Payments & Commerce
Summary
At Apple, we don’t just build great products — we create a kind of wonder that revolutionizes entire industries. It’s the diversity of our people and their ideas driving the innovation in everything we do, from amazing technology to industry-leading environmental efforts. Join Apple and help us leave the world better than we found it.
Description
Imagine what you could do here. At Apple, new ideas have a way of becoming extraordinary products, services, and customer experiences very quickly. Bring passion and dedication to your job and there’s no telling what you could accomplish!
The Wallet, Payments & Commerce marketing team is looking for a Marketing Manager to lead marketing for IDs in Apple Wallet, one of the most meaningful and fastest-growing initiatives in Wallet. In this role, you will own the end-to-end marketing strategy and execution for new state launches across the US, partner closely with issuers and acceptance partners to deliver best-in-class marketing assets, and help define the marketing playbook that will guide this product as it expands globally. This is a high-visibility role for someone who thrives in ambiguity, loves owning a program from strategy through flawless execution, and is energized by the challenge of building something from the ground up — translating an emerging, undefined space into a clear vision, a set of guiding principles, and a roadmap that others can rally around. If you want to help shape how people carry and use identification for years to come, we'd love to talk to you.
Key Qualifications
* Proven experience leading go-to-market or regional/market launch strategy for a consumer product, ideally across multiple US states, regions, or countries
* A builder’s mindset — energized by creating structure, strategy, and momentum in a space that doesn’t have a playbook yet
* Experience building and managing relationships with external partners (e.g., government agencies, financial institutions, retailers, or other regulated industries) to develop co-branded or partner-facing marketing materials
* Strong program and budget management skills, with the ability to build and govern a marketing budget across multiple concurrent workstreams
* Comfort operating in ambiguous, fast-moving environments while maintaining rigor and attention to detail
* A strategic mindset paired with a hands-on, execution-first approach
Responsibilities
- Lead marketing execution for the launch of IDs in Apple Wallet across new US states, partnering cross-functionally to ensure every launch is best-in-class.
- Develop and deliver marketing assets and toolkits for issuer and acceptance partners, ensuring brand consistency and clarity across every touchpoint where customers encounter IDs in Wallet.
- Define long term consumer education vision and maintain existing marketing guidelines and standards, setting the foundation for how this product is marketed as it scales.
- Present regular updates, insights, and recommendations to cross-functional leadership.
Minimum Qualifications
- 6+ years of experience in marketing, product marketing, or program management, ideally supporting a regulated, partner-dependent, or multi-market product
- Experience managing and governing budgets across multiple projects or markets
- Demonstrated ability to build strong relationships with external partners and drive alignment across diverse stakeholders
- Excellent written and verbal communication skills, with experience presenting to senior leadership
- Ability to travel as needed
- Bachelor’s degree or equivalent experience
Preferred Qualifications
- Experience in government affairs, regulated industries (financial services, identity, or travel), or public sector partnerships
- International or multi-market launch experience
- Experience developing marketing guidelines or brand standards used by external partners