Apple Ads - Strategic Accounts Segment Marketing Lead (APAC)
Summary
At Apple, we focus deeply on our customers’ experience. Apple Ads brings this same approach to advertising, helping people find exactly what they’re looking for and helping advertisers grow their businesses.
Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple News, and MLS Season Pass. Everything we do is designed for trust, connection, and impact: We respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizes—from small app developers to big, global brands. Because when advertising is done right, it benefits everyone.
Description
Do you have extensive experience partnering with sales leaders to deliver B2B marketing initiatives and impactful deliverables that fuel regional business demand? Are you a strategic and resourceful business-minded marketer, a critical thinker, and a stand player-coach known for cultivating high-performing teams?
We’re looking for a senior-level marketer to bring focus, segment strategy, and executional excellence to deliver impactful marketing programs and sales enablement content to unlock regional business opportunities. As part of the Worldwide Commercial Marketing team and the trusted local marketing expert on Apple’s advertising solutions, this person will play a pivotal role in demonstrating the value of Apple advertising solutions across the region. They will set the tone for Strategic Accounts segment marketing in APAC — aligning team goals and objectives with business priorities, while providing motivation, leadership, and expert guidance to empower local marketers to do their best work. Individually and as a team lead, this person will be an expert storyteller who can contextualize trends and weave product insights into compelling B2B content deliverables that engage and educate our customers. They’ll take the lead on building out locally informed marketing strategies, as well as developing and tuning deliverables for regional priority audiences, segments, and opportunities. They will effectively collaborate across extended marketing, sales, and insights teams to seek ongoing feedback and differentiate our advertising solutions, strengthen channel messaging, and expand our customer engagement efforts. Success in this role requires a pulse on regional market dynamics and ability to effectively communicate with cross-region stakeholders. A strong attention to detail, partnership mindset, motivating leadership style, and focus on continuous improvement will be necessary for success in this role. Some travel will be required.
If this sounds like you and you want to be part of a marketing team focused on growing Apple’s advertising business, we’d like to hear from you!
Responsibilities
- Stakeholder and people management
- Team culture and skill building
- Shape and refine locally informed Strategic Accounts marketing plans
- Collaborate on strategy and activation plans for regional initiatives, including events
- Set priorities and provide clear and actionable feedback and guidance on project briefs, plans, and final deliverables
- Ensure quality and timely delivery of sales enablement materials (e.g. presentations, email templates, customer leave-behinds, joint business plans, tailored messaging, etc.)
- Tune global deliverable for regional relevance
- Highlight localization needs and managing validation
- Evaluate and report on marketing impact
- Communicate clearly to geographically distributed internal teams, and more.
Minimum Qualifications
- 12+ years experience developing and activating revenue-driving B2B marketing initiatives and sales enablement materials — with track record of working well with senior sales executives and teams
- Proven success managing teams of B2B marketers to deliver high-quality output
- Strong grasp of market dynamics, as well as cultural and business nuances across APAC
- Deep understanding of the adtech landscape, performance marketing, and standard business metrics
- Extraordinary written and verbal communication
- Adept at navigating through ambiguity to move marketing initiatives forward — from business insight to strategy to deliverable to measurement and optimization
- Skilled at discussing and debating ideas in a collaborative way, leading through influence and driving focus, and maintaining positive cross-functional relationships as challenges arise
- Strong attention to detail
- Willingness to travel domestically and internationally as needed
Preferred Qualifications
- Self-starter who consistently delivers excellent work — balancing strategic oversight with individual contribution
- Skilled at contextualizing insights into compelling narratives
- Experience working in a geographically distributed team
- Familiarity with various marketing channels, strategies, and tactics
- Manages multiple projects, priorities, and overlapping deadlines effectively and with ease
- Possess unquestionable personal code of ethics and integrity
Apple is an equal opportunity employer that is committed to inclusion and diversity. Apple provides reasonable accommodations to applicants with disabilities and in accordance with local requirements. Apple is a drug-free workplace.