Apple TV Senior Social Lead, Brand

Summary

As a part of the broader Apple TV Marketing organization, our social team’s purpose is to build
big word of mouth, conversation, fandoms, and love for our brand, titles, sports, and talent.
This role leads the Brand Social pod, the team responsible for the Apple TV owned social
presence across platforms, Sports social strategy, and social creative ideation across our brand, multi-title, sports, and awards social initiatives. As the senior leader of this team, you set the vision, build the culture, and drive the strategy that makes Apple TV one of the most talked-
about brands online. You are championing and creating the conditions for great work to develop consistently and at scale across a high-performing team and demanding creative agency partnerships.

Description

You are an exceptional leader and operator who thrives in complexity. You lead, building trust
and alignment across a highly-matrixed organization while holding a clear, informed point of
view on what excellence is. You cut through ambiguity with confidence, make smart decisions
quickly, and bring your team and cross-functional partners along with clarity and conviction.
You are the person the team looks to for direction, the person XF teams trust as a strategic
partner, and the person senior leadership turns to for a grounded, authoritative perspective on
brand social.
As a senior member of the Apple TV Social Marketing team, you sit at the intersection of
strategy, people leadership, and creative accountability, responsible for the owned brand social
channels and the team that brings them to life.

Responsibilities

• Lead, develop, and inspire the Brand Social team, setting clear direction, fostering a culture of creative ambition and collective accountability, and ensuring the team operates at its highest level
• Provide active coaching, mentorship, and professional development to ICs and managers within the team, elevating contribution and building long-term capability
• Hold a high bar for work quality and team culture, proactively sharing feedback with positive intent and creating the conditions for people to grow
• Model and reinforce Apple's values and a "yes, and..." collaborative mindset across the team and beyond
• Lead inclusively, ensuring all voices are heard and diverse perspectives inform the work
• Own the overarching strategy for the Apple TV brand social presence, setting the vision for how Apple TV shows up across platforms to build conversation, fandoms, and cultural relevance for our brand, titles, and sports programming
• Establish operational objectives, work plans, and performance frameworks for the team that connect social activity to business goals
• Champion bold, social-first ideas from internal teams and agency partners, creating clear pathways for great work to get made and protecting creative ambition through execution
• Drive alignment between brand social strategy and the broader Apple TV Marketing Organization, ensuring social is integrated and informed at every upstream decision point
• Monitor platform evolution, audience behavior, and competitive landscape, bringing a clear, proactive point of view on strategy and optimization to senior leadership
• Serve as the senior social marketing partner for title leads, sports marketing, creative, media, and international teams, building trust, driving integration, and ensuring social is a valued, upstream contributor to cross-functional planning
• Navigate complex stakeholder dynamics with skill, influencing and gaining alignment in sensitive situations without damage to relationships
• Represent the team and its work to senior leadership with clarity, conviction, and a well developed point of view
• Partner with Apple's central teams to maintain alignment with company-wide values, brand standards, and policies
• Provide senior oversight and strategic direction to the social agency, setting the ambition, evaluating output, and holding partners accountable to a standard of creative excellence and business impact
• Work alongside the Brand Social & Creative Editorial leads to ensure agency output reflects the brand's editorial vision and platform strategy
• Build and maintain strong relationships with key external partners, bringing a broad network and a collaborative, trust-based approach to all partnerships
• Drive and own KPI frameworks and success metrics for the brand social team, ensuring the team is measuring what matters and communicating impact in terms that resonate with the business
• Oversee social analytics and performance reporting, ensuring regular, senior-level narratives on brand health, audience growth, and business contribution
• Oversee and implement highly complex initiatives within the team that require comprehensive analysis and evaluation of competing priorities and intangibles

Minimum Qualifications

• 10+ years of experience in social media marketing, with significant time spent leading and developing high-performing teams within entertainment, sport,, or highly consumer-centric brands
• Proven ability to lead and inspire a team of individual contributors and managers. You set a high bar, develop talent intentionally, and build a culture where people do their best work
• Deep understanding of social media marketing and the broader entertainment marketing landscape, with the functional expertise to evaluate strategy, creative, and execution with a sharp, informed eye
• Proven experience managing agency relationships at a senior level, holding partners to a high standard of ambition, innovation, and accountability• Skilled communicator and presenter. You influence senior leaders, negotiate critical matters, and bring stakeholders along while strengthening the relationship and the work
• Command of social analytics and the ability to connect social strategy and output to business goals, framing performance in terms that resonate with senior leadership

Preferred Qualifications

• Exceptional cross-functional leadership. You build trust quickly, influence without authority, and navigate complex, matrixed organizations with skill and grace
• Outstanding ability to cut through ambiguity and drive clarity. You take complex, competing inputs and distill them into a clear direction that teams can execute against
• Highly organized operator with excellent judgment, decision-making, and discernment. You establish clear plans, manage budgets and schedules, and ensure the team executes with consistency and excellence
• Thrives in a fast-paced, fluid, and ambiguous environment with competing demands and high-stakes deadlines