Greater China Data Scientist, Ad Platforms

Summary

At Apple, we focus deeply on our customers’ experience. Apple Ads brings this same approach to advertising, helping people find exactly what they’re looking for and helping advertisers grow their businesses! Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple News, and MLS Season Pass.

Everything we do is designed for trust, connection, and impact: We respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizes—from small app developers to big, global brands. Because when advertising is done right, it benefits everyone!

Description

We are seeking a data scientist for our Apple Ads Data Insights team, based in Shanghai. We are hiring a specialist with analytical skills to identify, develop, and package unique insights for our advertisers; the ability to convert these insights into a compelling narrative; and the communication skills to co-deliver these insights direct to advertisers to inform, persuade, and ultimately change advertiser behavior. This data scientist will identify the right metrics and partner with our externally-facing sales team to articulate these stories to our customers. As such, this individual has to have the right analytical acumen and storytelling prowess.

This team uses data-driven and advanced analytical approaches and will leverage existing and new data sets, both Apple Ads internal and external, to identify these opportunities (e.g., improving advertiser understanding of marketplace dynamics; assisting in design and execution of advertiser-driven experimentation; conducting client pilots for new insights; analyzing unique, client-specific opportunities).

• Identify the themes of insights which will have the most impact and pilot new ideas.
• Use advanced data analytics techniques and statistical methodologies to extract these insights.
• Develop the appropriate positioning and pitch framework to share key findings with various customer personas including senior marketing / user acquisition and data science leaders.
• Measure and track the impact of client interactions and classes of insights on advertiser performance and spend.
• Work with Privacy and legal teams to ensure that proposed data sets honor Apple Ads’ privacy principles.
• Expected to travel 10% of the time (varies by quarter).

  Minimum Qualifications

  • BS/MS in a quantitative field, such as Business Analytics, Applied Mathematics, Econometrics, Operations Research, Social Sciences, Statistics, or equivalent professional experience
  • 3+ years of experiences in a data science or business analytics role.
  • Programming skills in Python and SQL, comfortable with advanced analytics tools such as R, Spark, and Tableau
  • A strong passion for business intelligence and analytics with the ability to work closely with the business teams, understand business requirements, and manage complex projects related to data-driven initiatives.
  • Ability to communicate and distill information from large data sets and results into simple concepts and actionable insights for a variety of audiences, such as business and leadership teams, to influence sales and marketing strategy

  Preferred Qualifications

  • Previous experiences in the digital advertising industry, as a data scientist, consultant or business analytics professional.
  • Experience with in-person client interactions, specifically senior-level executives, and knowledge to also work with business intelligence and data science experts
  • Deep knowledge of advanced analytical techniques and statistical methods, including regression, classification, clustering, etc.

  Apple is an equal opportunity employer that is committed to inclusion and diversity, and thus we treat all applicants fairly and equally. Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.