Channel Strategist, SEA

Apple•Apply•Published 1 months ago•First seen 1 months ago

Summary

Marketing Communications (Marcom) is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.

The strategy team spans research, insights, briefs and measurement to drive effectiveness and inspire teams to deliver outstanding work. Within strategy, the Channel Strategy team collaborates closely with Channel and Partner Comms. This group drives best-in-class marketing and customer experiences that show up in our partner worlds - the e-commerce platforms, carriers, retailers, banks (and more) who bring scale to our business and close the gap with our customers.

Description

The Channel Strategist is a highly cross-functional role and partners closely with Channel Cross Functional, Partner Communications, Brand Strategy, Sales, Interactive and Creative teams to identify and develop effective and innovative work that solves marketing and business challenges. The Channel Strategist focuses on designing initiatives that scale to partners across markets, and will include work across content and campaigns, online experience, e-commerce, advertising, media, social CRM and in-store.

Responsibilities

Partner with Partner Comms, Channel, Brand, Creative and Interactive teams, to drive innovative, effective and world-class creative work.
Collaborate within the organization to gather insights and develop clear and actionable briefs across a range of creative and strategic outputs including connections, UX, in-store experience, comms and brand. These briefs outline innovative ways of reaching customers across new product launches and evergreen experiences, across online and offline owned platforms and 3rd-party Channel environments
Serve as the “voice of the customer” across lines of business and key platforms. Provide thought-leadership on new ways to think about customer mindsets, touchpoints across the customer journey and the customer journey itself.
Conduct research and connecting teams to develop strategic opportunities in channel, covering business and brand goals, relevant context, key insights, prioritized focus areas and KPIs and measurement.
Implement measurement frameworks and ways to analyse and optimise the success of initiatives.
Lead workshops and strategic conversations (internal and external) that include, amplify and align disparate points of view to find shared areas of focus. Do this by designing and delivering persuasive, data-driven presentations that build consensus around well-defined customer engagement strategies.
Build relationships and demonstrate influence with diverse and senior stakeholders.
Participate in cross-functional annual planning to define opportunities in channel that support organizational goals.

Minimum Qualifications

7+ years of demonstrated experience in a strategic role at a communications agency or on an in-house/brand side team.
2+ years demonstrated deep understanding of current full-funnel brand, marketing and customer experience approaches, including digital and traditional by developing go-to-market strategies for campaigns across platforms.
Consistent record of connecting business and marketing objectives with effective customer-facing solutions and history of success writing and delivering clear and actionable briefs.
Experience in understanding, interrogating and distilling data and insights from a broad range of sources.
Skilled at creating clarity and alignment with senior and cross-functional team members, across both internal and partner organizations.
Experience briefing and partnering with creative teams to develop best-in-class work.

Preferred Qualifications

Experience working with retailers and delivering strategy for e-commerce and social platforms, either in-house or in an agency capacity.
History of working in a strategic role in-house, preferably for a global brand with similar channel initiatives.
Strong ability to connect dots and quickly identify the correct strategy, especially when there are many possible options.
Highly collaborative with the agility to lean into and build on diverse viewpoints
A bold, entrepreneurial mindset with the curiosity and drive to pursue new opportunities

Apple is an equal opportunity employer that is committed to inclusion and diversity. Apple provides reasonable accommodations to applicants with disabilities and in accordance with local requirements. Apple is a drug-free workplace.