Apple TV Living Room Growth Optimization

Summary

The people who work at Apple have reinvented and defined entire industries with the Mac, iPhone, iPad, Apple TV, Apple Watch, AirPods, HomePod and a multitude of groundbreaking Accessories. We have done the same with services, including iTunes, the App Store, Apple Music, and Apple Pay. And more recently have launched truly innovative services with Apple News+, Apple Arcade and Apple TV+. We are deeply passionate about apps, music, movies, TV shows, and books. It’s a force that drives and inspires every one of us every single day. The passion for innovation that goes into our products applies to our practices as well, strengthening our dedication to leave the world better than we found it.

Come be a part of one of the most exciting and fastest-growing areas at Apple. The Apple TV team is seeking a Business Manager with experience in partnership management to grow subscription services.

Description

In this role, you will partner with multiple internal teams to develop and execute global strategies that drive Apple TV subscription growth via our third party distribution platforms.

Responsibilities

• Deep understanding and producer of data-driven performance insights for Apple TV third-party platforms with the objective of identifying key growth opportunities, risks, and gap closers.
• Track and monitor actuals against forecast on a weekly basis, produce insights for why and next steps
• Leverage insights to influence strategic planning for priority partners across TV content, third-party partner moments, offers, product enhancements/integrations, marketing, and forecasting/planning
• Develop partner prioritization frameworks based on business goals such as revenue, paid plans, and LTV and scale the frameworks out to flex with changing needs. Use frameworks to brief and manage XFN teams towards a shared TV+ service goal.
• Requires strong command of full funnel metrics per priority platforms such as Amazon Prime Video, Samsung, Roku, LG, MVPDs, and other third-party strategic partnerships
• Key liaison to Apple TV’s Subscription Growth and Marketing team to media plan and strategize against partner and Apple TV priorities, understand ROI and future investment allocation across partners
• Cross functionally collaborate with business development, partner marketing, content development, paid media, and analytics teams to execute programs that drive long term paid plan growth via our third party distribution platforms and MVPD partnerships.

Minimum Qualifications

• 7+ years of relevant subscription business management experience within the entertainment space with a strong analytical background
• Partner management experience
• Experience in launching multi-channel programs in coordination with multiple cross-functional teams
• Strong analytical acumen with ability to both brief in analytical assessments and draw out key insights from results

Preferred Qualifications

• Outstanding communication and interpersonal skills, including the ability to build partnerships and work collaboratively with others to meet shared objectives.
• You have strong presentation skills and experience with crafting Keynote presentations for marketing strategy and planning
• You have a real passion for and knowledge of digital media distribution, film and TV

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $110,400 and $210,800, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.