Channel Strategist

Summary

Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.

The strategy team spans research, insights, briefs and measurement to drive effectiveness and inspire teams to deliver outstanding work. Within strategy, the Channel Strategy team collaborates closely with Channel and Partner Comms. This group drives best-in-class marketing and customer experiences that show up in our partner worlds - the carriers, retailers, banks (and more) who bring scale to our business and close the gap with our customers.

Description

The Channel Strategist is a highly cross-functional role and partners closely with Channel Cross Functional, Partner Communications, Brand Strategy, Sales, Interactive and Creative teams to identify and develop effective and innovative work that solves marketing and business challenges. As a world-wide Channel Strategist, this role focuses on designing initiatives that scale to partners in markets around the world. It will include work across content and campaigns, online experience, e-commerce, advertising, media, social, CRM and in-store.

Responsibilities

• Partnering with Partner Comms, Channel, Brand, Creative and Interactive teams to drive innovative, effective and world-class creative work.
• Collaborating within the organization to gather insights and develop clear and actionable briefs across a range of creative and strategic outputs including connections, UX, in-store experience, comms and brand.
• Conducting research and connecting teams to develop strategic opportunities in channel, covering business and brand goals, relevant context, key insights, prioritized focus areas and KPIs and measurement.
• Implementing measurement frameworks and ways to analyse and optimise the success of initiatives.
• Leading workshops and strategic conversations (internal and external) that include, amplify and align disparate points of view to find shared areas of focus.
• Building relationships and demonstrate influence with diverse and senior stakeholders
• Supporting initiatives across the organization that extend into channel with strategic insights to enable their value and success.
• Participating in cross-functional annual planning to define opportunities in channel that support organizational goals.

Minimum Qualifications

• 7+ years experience in a strategic role at a communications agency or on an in-house/brand side team.
• Deep understanding of current full-funnel brand, marketing and customer experience approaches, including digital and traditional.
• Proven track record of connecting business and marketing objectives with effective customer-facing solutions and history of success writing and delivering clear and actionable briefs.
• Experience in understanding, interrogating and distilling data and insights from a broad range of sources.
• Skilled at creating clarity and alignment with senior and cross-functional team members, across both internal and partner organizations.
• Experience briefing and partnering with creative teams to develop best-in-class work.

Preferred Qualifications

• Experience working with retailers and delivering strategy for e-commerce and social platforms, either in-house or in an agency capacity.
• History of working in a strategic role in-house, preferably for a global brand with similar channel initiatives.
• Strong ability to connect dots and quickly identify the correct strategy, especially when there are many possible options.
• Highly collaborative with the agility to lean into and build on diverse viewpoints.
• A bold, entrepreneurial mindset with the curiosity and drive to pursue new opportunities.

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $146,800 and $221,200, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.