Marketing Insights Researcher - Scaled Business Marketing
Description
The mission of the Marketing Insights team is to understand the needs, experiences, behaviors, and attitudes of our users and customers to maximize the value Meta can deliver across our platforms and services. Our team are experts in research technique and practice, but our differentiator is how we act as full-stack partners to help identify and actualize the marketing strategies that connect people and businesses to meaningful experiences.
Responsibilities
Develop the learning agendas to support progress on business goals Design and execute quantitative and qualitative research to support decision-making, strategic planning and shape marketing/brand strategies, campaign development, product development, retail/channel strategy Translate research findings into actionable insights with clear recommendations producing highly effective communication that motivates people to apply learnings in marketing and across the organization
Qualifications
Research Expertise: 6+ years of research experience. High degree of qualitative and quantitative research expertise, with the ability to apply them in a business context to drive decision-making and raise salience of new opportunities Marketing Expertise: Proven expertise in shaping insights-driven marketing campaigns and product launches from definition to execution with a focus on shaping strategy, driving alignment, and delivering business outcomes Strategic skills: Adept at navigating ambiguity, identifying problems to solve, setting priorities, and driving learning agendas with minimal guidance Education: Bachelors degree required, MA or PhD preferred 3+ years experience working in the digital advertising landscape and specifically with Meta’s suite of advertising and measurement products Experience with marketing campaign analysis and measurement Experience influencing, and providing direction to cross-functional teams, including engineering, data science, sales, product, and creative to execute and evaluate marketing campaigns
Compensation: $138,000/year to $188,000/year + bonus + equity + benefits