Brand Social Marketing Manager, LATAM gReach Program for People with Disabilities (Multiple Languages)

As a Creative in Marketing, you bring visual, design, written and experiential acumen to Google products and services, presented across all major media, content, channels, and experiences. You have the ability to perform your role in a flexible, ever-changing environment and must be open to new influences and inspiration. You will work with a deeply cross-functional team and inspire a team of vendor partners by sharing ideas and developing effective solutions to generate multiple concepts supporting all forms of major media. You will be equally comfortable making; rolling up your sleeves and designing, mocking, writing, or prototyping; showing, not telling. Above all, you will inspire and lead by example by making the most of every opportunity to develop breakthrough creative, consistent with the Google Marketing brand, and be able to take and provide clear direction and creative feedback that pushes work forward.

The Brand Social Team within the LATAM Marketing is responsible for articulating social market needs, learnings, and insights. This team leads regional and local Google social strategies, providing guidance to drive social brand cohesion, including always-on campaigns, influencer programs, community management, social listening, content creation, executive advocacy, measurement, and insights. We aspire to deliver Google Grade, helpful and relatable content for users through social media.

In this role, you will support multiple Product Areas across Google's business in LATAM, fostering collaboration, and ensuring a user-centric approach to social initiatives.

Your responsibilities include aligning social media pillars for the region, identifying opportunities, aligning the editorial calendar with business priorities, improving operational processes, measurement and reporting routines to track the success of our activities.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

• Articulate market needs, learnings, and insights to inform social strategies.
• Adopt and adapt global social media strategies and standards for local countries and audiences.
• Manage regional and local social media strategies and provide guidance to drive brand cohesion through always-on campaigns, influencer collaborations, and measurement.
• Own the regional and local at Google social media strategy, manage community engagement, content creation, and drive social listening and insights for measurement reports.
• Train and support local/PA advocates to serve as social-first guides within their areas, and collaborate with them on content, strategy, listening, measurement, and community management.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in social media marketing.
• Experience working cross-functionally with various stakeholders and teams.
  
• Ability to communicate in in English and Spanish or Portuguese fluently to engage with local stakeholders.

Preferred qualifications:

• Experience in data analysis, reporting, and using social analytics platforms (e.g., Sprinklr, Brandwatch).
• Ability to interact with both technical and business stakeholders, at all levels of an organization.
• Ability to navigate ambiguity in a complex organization.

• Ability to drive significant audience and grow engagement for large-scale consumer brands and products.